loyalty
suggested ipsh! solution: ipsh! mCoupon

Retailers can leverage creative solutions such as ipsh!’s mCoupon to drive foot traffic and increase brand awareness by distinguishing themselves as innovators in a saturated market. 

acquisition at POP
suggested ipsh! solution: ipsh! Interactive

Point-of-Purchase promotions, whereby a shopper is alerted to a special offer from the brand while shopping in a retail location, allow marketers to reach the consumer while he/she is actually making purchasing decisions-a crucial moment for retailers in terms of customer acquisition and loyalty.  Endcap or shelf materials, such as print ads (posters, shelf-talkers, etc.) or interactive materials (LCD screens, kiosks) can offer shoppers the chance to connect with the brand on a more personal level by actually interacting with the promotional materials.  For example, an LCD screen might flash /images/ipsh/ of a grocery product in use while a shopper browses through a large supermarket.  The shopper can stop momentarily at the screen, and follow directions to text in to a given shortcode for more information, recipes, a chance to win a special prize, etc.  A response SMS message from the brand might even contain a link to a branded WAP page that allows the consumer to receive more detailed information regarding that particular product and its benefits.  Alerting customers to the fact that the retailer has sponsored this exclusive mobile interaction builds brand recognition for the actual store itself.

acquisition via Bluetooth

Bluecasting is a useful proximity mobile platform that pushes content to mobile devices in a specific radius. In retail environments, bluecasting is useful for sending product information including mobile coupons.

CRM based alerting
suggested ipsh! solution: ipsh Managed Messenger

Retailers can sponsor regular alerts for their customers related to specific product offerings, such as “freshness” alerts from grocers or “new season arrivals” from major department stores.  Customers can register via the website, by opting in from a shortcode, and/or when applying for customer loyalty programs with the various retailers.