1. Consumer data services now $4.2 billion in retail carrier revenue
1. 219.4 million subscribers (mid-2006)
2. 80% of all U.S. cell phones now data-enabled
3. 58% of all subscribers using phone for more than voice calls*
4. $6.5 billion in data-related revenue in US for first six months of 2006, up 70% from $3.8 billion  in the first half of 2005

2. Revenue and usage growth anticipated to continue
1. Mobile content will ring up nearly $78 billion in revenues worldwide by 2007, up from $16.7 billion last year*
2. 2006 U.S. ring tone sales alone to surpass $1B

3. Text (SMS) Message Growth
1. 12.5 billion messages in the month of June 2006, up 71% from 7.3 billion messages in June 2005
2. 64.8 billion SMS messages in first six months of 2006, up 98.8% from 32.6 billion in first six months of 2005

4. Mobile marketing/advertising
1. Total spend on mobile marketing/advertising from $1.4B in 2006 to $2.9B in 2011
2. 22 percent of online advertisers are currently engaged in MM

Sources:
The Mobile Marketing Association
CTIA
Jupiter Research