CRM through balance alerts
(suggested ipsh! solution: ipsh! Managed Messenger)

Now that customers of financial institutions have become comfortable with the notion of monitoring their bank accounts via the web, mobile is the natural next step in that process of increased convenience.  Users could register on their bank’s website to receive regular alerts regarding their account balances, as well as alerts regarding the availability of their bank statements. 

Brand extension via WAP
(suggested ipsh! solution: ipsh! microsite)

WAP sites for financial institutions can offer customers easy mobile access to important information regarding their banking options, such as the ability to browse through branch locations to find the most convenient one, and the ability to receive information on local retailers offering promotions in conjunction with a given institution.