viral promotion of new track
(suggested ipsh! solution: ipsh! p2p)

An artist’s or record label’s website can promote a new track from an upcoming album using the power of viral marketing and mobile devices. A fan can log on to the website and enter his/her cell phone number to receive a message that directs them to an IVR recording of the track (or sample of the track).  The user can then share this new track with friends by simply entering in their mobile phone numbers.  The SMS sent to friends can contain a personalized message, such as “John thought you’d like to hear this great new track!”. Ipsh! P2P allows users to refer a friend to a campaign, creating another layer of marketing through the friend referral, maximizing the viral aspect of mobile marketing.

revenue generation from sale of binary content

Movie studios and record labels can easily generate additional revenue for upcoming releases by offering premium mobile content from their websites. Wallpapers, ringtones, logos, and sound bytes can be sent directly to the consumer and charged through the carrier.

revenue generation at live event

Live events, such as concerts, are ideal venues for engaging consumers in an interactive mobile experience.  Text-to-Screen applications are becoming increasingly popular at these events, because they allow consumers to interact with the audience and the live act in real time.  Brands/sponsors can generate new revenue at these events by charging mobile phone users a flat fee to text in a message that will then appear on a public jumbotron screen or similar interactive billboard.

drive consumers to purchase tix in theatre
(suggested ipsh! solution: ipsh! showtime)

ipsh! Showtime allows consumers to receive location-specific details regarding movie show times and theater locations right on their handsets. Users can then press a button to be directed to an IVR that allows them to purchase movie tickets immediately.

awareness
(suggested ipsh! solution: ipsh! Managed Messenger)

Web advertisements (such as banner ads) for new films can contain a simple drop-down menu in which a consumer can enter his/her mobile phone number to receive a free promotional ringtone or wallpaper from the studio.  These give-aways help raise awareness and create buzz surrounding the title’s release.  Complimentary mobile content can also be included under a “mobile” heading on a web page devoted entirely to a given film.

tune-in alerts
(suggested ipsh! solution: ipsh! multimedia)

Networks can advertise on the web and via their own sites to get viewers to sign up for “tune-in” alerts for their favorite shows.  This allows the network to build a database of mobile consumers who are fans of their programming, while working to ensure that their programs remain a scheduling priority for existing fans.

new revenue generation through interactive TV (show deal or no deal)

With the success of programs like American Idol and Deal or No Deal, viewers are now aware of how SMS and mobile technology can be used to allow them to take part in live programming.  Ipsh! can arrange for a premium text-in component to virtually any program, which generates significant revenue in a short period of time by charging users a flat fee for “text voting”.

txt2win from commercials

Few media forms have the potential to reach a broad and varied audience the way that television can, and the inclusion of a mobile call-to-action in a televised ad remains the most effective way to generate an impressive, immediate response.  Just one airing of a TV commercial that contains a shortcode (used, for example, to allow viewers to enter a sweepstakes related to the advertised product or program) can entice thousands or even millions of viewers to connect with your brand via their mobile device.

Video games

Video game fans are avid consumers of digital and mobile content (as would be expected), and often would willingly pay for premium wallpapers and ringtones related to their favorite games and gaming personalities.  Custom-designed WAP sites for gaming manufacturers could serve as portals for the purchase and download of this content, as well as the purchase of mobile-platform versions of popular console games.  Ipsh! can support the development of both the WAP sites and the mobile games.