ipsh! is revolutionizing the music industry's way of looking at mobile marketing. Beyond ipsh!'s work, the following campaigns were noted as successful domestically & internationally.
DJ Jazzy Jeff used SMS to send updates on record releases, gigs, club nights, launch parties, events and news regarding the release of DJ Jazzy Jeff's album "The Magnificent."
In 2002, MTV Networks allowed viewers to receive MTV show and music alerts, cast votes via their mobile phones for their favorite videos, access show times, and receive alerts about top news stories from MTV.
Lil' Bow Wow fans were sent tour dates and news on Unleashed and TV appearances straight to their cell phone. 200,000+ "fan mail" messages were distributed.
Marc Anthony promoted his new album in 2001 via text messages and allowed subscribers to pre-order a copy by replying to the promotional text message.
Epic Records sent J.Lo, Fuel, and Incubus fans news updates, alerts, voicemails, song clips, tour locations, and new album releases through their cell phones.
In the U.K, Westlife launched a SMS campaign to promote its Greatest Hits album. The application initiated a call and streamed a music clip to a fan in response to him/her sending a text message.
Destiny Child fans received updates, heard new release clips, and took polls -- all via cell phones.
Capitol Records developed mobile offerings to promote Radiohead's "Amnesiac" and Dave Navarro's "Trust Nobody." Leading up to the album releases, fans received song clips, voicemails, and stories about the inspiration behind the songs.
Mandy Moore sent news updates, music clips, tour and release dates, and movie news to her fans through cell phones.
Def Jam utilized a way to hit fans on their phones and two-ways with artist news and song clips. Through the Def Jam Channel, fans got mobile messages about artists such as Christina Milian, DMX, Noreaga, Ludacris.
Subscribers received Mudvayne, Christina Aguilera, Penny Wisdom, Trick Daddy, Kid Rock, Fat Joe, and Bon Jovi's latest news, tour info, and contest announcements.
Marc Anthony offered Marc updates, the ability to hear new release clips, and participate in polls through cell phones.
Cell phone users gained 24/7 access to Ray J's updates, exclusive 411, contest announcements, song clips & personalized messages.
By texting the word DOG TO 84133, cell phone users stood a chance to win exclusive and unreleased Snoop/50 Cent underground CDs and 2 VIP tickets to the US to attend the Roc the Mic Concert.
Jay-Z fans were able to receive his best one-liners and quotes sent to their cell phones.
Madonna's label, Warner Bros. launched a campaign prior to the release of her album April 22. Cell phone users were able to send samples of her single American Life to friends.
Universal Records used text messaging to increase airplay for Nelly's video "Air Force Ones'' on BET's 106 & Park. 29,178 messages were sent to cell phone users that included Nelly's voice message and an option to directly call BET to vote for Nelly's video.
In the U.K, GWR was looking to drive listeners to Black Country radio station Beacon FM and used SMS to promote a competition to win £10k on their breakfast show. Consumers who responded 'BEACON' were sent a daily clue via text to help answer the on-air questions.