Global mobile marketing agency ipsh! has lent its services to the national “Making Change for Katrina” campaign, which raises funds and awareness for victims of the hurricane.
Ipsh! created the platform that allows users to sign up and receive targeted and time-sensitive mobile alerts about Katrina events and news in their area. Users visit makingchangeforkatrina.org and register their name, zip code, and cell phone number.
Ipsh! has also developed the viral mobile marketing component that enables visitors to spread the word about the campaign by signing up their friends to also receive text messages.
“Although Katrina was a year ago, there is still a need for funds in the region for housing and other relief,” said Nihal Mehta, CEO of ipsh!. “We recognized that ‘Making Change for Katrina’ is an easy way for people in the U.S. to contribute and make a big difference without having to give a lot. By creating a mobile component to the campaign, people will have even more access to fundraising events and other activities where they can get involved and make donations. We are excited being involved in such a great program.”
The “Making Change for Katrina” campaign collects spare change via Coinstar machines to benefit victims by giving funds directly to Habitat for Humanity.