06/08/2006

The Marketing Arm Top-Ranked Marketing Agency for 2006

DALLAS, June 8 /PRNewswire/ -- The Marketing Arm, a network of marketing services agencies, including USM&P (experiential marketing and retail services), Davie-Brown (entertainment consulting and activation), Millsport (sports consulting) and ipsh! (wireless marketing), has been recognized as the No. 1 marketing agency in the U.S. by PROMO magazine in its rankings of the top 100 agencies.

"We've taken the stance that marketers have to message differently if they want to influence consumer attitudes and change behavior," said Ray Clark, The Marketing Arm's founder and CEO. "And we believe the highest probability of success will involve launching the brand message from emotional platforms for which consumers have an existing affinity -- entertainment, music, sports, events, and causes."

The PROMO 100 annually recognizes the nation's top marketing firms on the basis of net revenues, two-year growth, and the quality and results of campaign work. In addition to its No. 1 overall ranking, The Marketing Arm was the top-ranked agency in terms of two-year growth (729.6%), and earned a top 10 ranking for its campaign work (strategy, execution, creativity, scope, and results).

"The Marketing Arm finds ways to cut through the clutter with ideas that are fun and relevant to the consumer," said Eric Fernandez, executive director of sponsorships and events for AT&T. "They've helped us leverage platforms like music, entertainment, and sports to showcase AT&T as a dynamic communications and entertainment provider."

About The Marketing Arm

The Marketing Arm (www.themarketingarm.com ) is a network of marketing services agencies building brands through the emotionally powerful platforms of entertainment, music, sports, events, promotions, cause, and wireless marketing. The Marketing Arm, which operates within Omnicom Group Inc. (NYSE: OMC - News), serves as the umbrella brand for four best-in-class agencies: Millsport, Davie-Brown Entertainment, USM&P, and ipsh!.

About Omnicom

Omnicom Group Inc. (www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

     Chris Anderson
     The Marketing Arm
     o::  214.259.3290
     e::  CAnderson@TheMarketingArm.com

article available online here